In this highly commercialized society, the merchants have been making all the efforts to add to the attrACTion of their products. The phenomenon is extremely prevalent that the packages themselves cost much more than the goods in them. Therefore, consumers in growing numbers express serious concerns for this problem.
There are several fACTors that can account for this phenomenon. To begin with, numerous people buy the goods in attrACTive packages as gifts for their friends, parents, and leaders. In this case, extravagant packages can assist them to demonstrate their care, respect, and loyalty. Moreover, the market has been SATurated with homogeneous products. In order to differentiate their products from those of others’ quickly and directly, the manufACTurers are more than willing to invest in the packaging. Additionally, the sellers may employ the vivid and exquisite packages as the tACTic to appeal to their consumers, who focus no attention on the prices but the psychological SATisfACTion from the admirable looks from their friends, even the passers-by, when they walk on the street with an eye-catching and flamboyant package in their hands. （从买家、制造商和卖家三方面各提供一个理由）
From my perspective, the excessive packaging is extremely wasteful. After all, we spend our money on the products in the packages rather than the beautiful but useless paper and boxes that will be discarded as soon as we unwrap them. I hope that the manufACTurer will pert more attention to the quality of their products so that consumers can purchase them in more reasonable prices.
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